Youtubers, it was similar to the irl game mafia also, and a lot of people like mafia
I remember deep diving into Among us content that was like 2 years old, not half bad, but they only got subs for others who played
It must have rather been a advertisement, paying popular yters to play, or steam maybe released an article
But honestly, I’m not quite sure
I do know that the start up of the blow up was in July, cuz that’s when I started watching and playing, but that was also the beginning of the Among us boom in popularity