WHAT DOES KELLOGG'S CEREAL HAVE TO DO WITH BIBLE PROPHECY? The inventor of breakfast cereal, John Kellogg, was a Seventh-day Adventist, who believed the Second Coming of Christ was imminent so the formal education of his children was not necessary. But that's not the balance we need in understanding Bible prophecy. In fact, even in biblical Christianity, the Church seems to be mostly at one end of the spectrum or the other. Some act like we don't need to study Bible prophecy because Jesus is never coming back. They claim there is no imminency of the Rapture, which is wrong. Others want to use the idea that it could happen today as a way to get out of our responsibilities while living. Many of the latter, think they don't need to get a job, educate their children, or even have children because their kids would be unsaved and have to go into the Seven Year Tribulation. The unbiblical teachings of the Jehovah's Witnesses organization are also similar to the latter. But that is not a well-balanced approach, which is this: Yes, it could happen today. However, I also need to prepare for living each day as if it could still be a while. It's like a railroad track: you'd be in big trouble if you ended up on only one rail. You need to travel through life on both rails at the same time. Apparently, that is a balance in the study of Bible prophecy that Kellogg didn't have.