Sad but the Truth ....I lived in a city and worked and lived in a crime riddened poor neighborhood many of the black celebs ( mostly sports ) enrich themselves by hawking by their expensive brand with billboards, advertising to sell in poor minorities ..expensive sneakers , athletic clothing ,electronics like Dr Dre beats ECT ....the celebs are like vultures. Similar to the white poor in the trailer parks in the red states except in that case white corporate vulture executives hawk guns , liquor and gambling to those poor folks . Its all about the money for those at the top of the food chain and not doing what is the morally right thing as do as Jesus would do ...help the poor . This happens more often in minority neighborhoods in big cities its easier to reach more people with advertising in those densely populated areas . The advertising is aimed at teens and young adults to get them hooked early .
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2078248/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3086453/