Yeah I heard a similar argument in an article like this. If you're a ceo of a corporation and is openly willing to say your political beliefs, don't expect the public to have no reaction. It might be the wrong reaction, but we live a free market system yea. Boycotts, when used in a legitimate manner against egregious misconduct is powerful counter-speech and can meaningfully improve society. However, I think in the two instances listed in my meme, I think the boycotts are over trivial things. When boycotts are over things that do not deserve "boycott level" condemnation or over something that happened so long ago that there there was a reasonable time for the person to change their view, then that's starting to enter cancel culture territory. At the end of the day, someone can agree or disagree with me and say that the two boycotts aren't cancel culture or is, as long as they're consistent. If someone believe boycotts are only legitimate on their side, that's when there's a problem.