Cults can take many forms and everyone is susceptible to being tricked into one. Especially those that are of a large scale.

The most effective cults that can guarantee almost permanent success are the ones who's core foundation is based on something that cannot be proven or disproven. Fear, hope and claims made from a position of authority only help to aid in it's survival; This holds true for every dogmatic belief system including those created by political powers with an agenda