I wish that was true. I suspect that this is an attempt to grab millenial market share. Who else would pay for these overpriced products when generic options exist for half the price? There are also companies like Dollar Shave Club and Harry's, where it is even cheaper. Or buy an electric.Gillette's target here would seem to be passionate but misinformed millenials, because they know they've already lost so much business to these other options.
"The Best a Man Can Get" I guess women aren't allowed to use their products....
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