I heard an author the other day talking about his new book, titled something about "the creepy line". I will be looking for it, but in the short time I had to listen, there was so much about google I didn't know and they already scare me.
What's really un-nerving is how long their reach is. I had no idea they paid Apple for instance 10s of billions of dollars a year to use their algorithm in safari so they could collect Apple user's data too. This also applies to Yahoo and others.
