COGNITIVE DISSONANCE; SOMETIMES PEOPLE HOLD A STRONG CORE BELIEF, WHEN PRESENTED WITH EVIDENCE THAT WORKS AGAINST THAT CORE BELIEF, THE NEW EVIDENCE CANNOT BE ACCEPTED. IT WOULD CREATE A FEELING THAT IS EXTREMELY UNCOMFORTABLE, CALLED COGNITIVE DISSONANCE. IN ORDER TO PROTECT THAT CORE BELIEF, THEY WILL RATIONALIZE, IGNORE AND EVEN DENY ANYTHING THAT DOESN'T FIT INTO THAT CORE BELIEF. COGNITIVE DISSONANCE ISN'T IGNORANCE, ITS MENTAL SLOTH
