I think you're right. Peterson is hugely popular, but hes probably still a little obscure to most people .
As to the template, I found it difficult to get the colors and placementof the text right ... But worth it.
Of course, as soon as I saw the meme after it was featured I regretted not doing something with the television blue screen in the middle. For this one, I should have at least a had a Mother's Day message there. Too bad I can't just make a new 1. Hah hah!