"The marketers are inserting themselves into these peer dynamics," says Juliet Schor, author of "Born to Buy."
She says marketers such as GIA, and other companies like it, are over the top. The host girl is "being taught that her friends are an exploitable resource. … She needs to get those friends over there, get that information out of them."
"It seems a little sneaky to me," says Mary Beth Vazquez, of Kinnelon, N.J., the mother of a tween.
https://www.cbsnews.com/news/marketing-to-tweens-going-too-far/
