the age old internet debate

"The debate over how to pronounce GIF, which stands for Graphics Interchange Format, re-emerged this week when Steve Wilhite, the inventor of the widely used Web illustration, declared it should be pronounced “jif,” like the brand of peanut butter, rather than with a hard G sound" just something I found.

People who say "JIF" should be summarily executed: Beheaded by a spoon.

It really is supposed to be pronounced "JIF"

No, it's not. You don't arbitrarily get to change the rules of phonetics just because you came up with a word. Yes, the inventor is an idiot and wrong about his own creation.

OK