Memes that other users can relate to do well. One of the best posts I did, that stayed on page one the longest, was https://i.imgflip.com/1kj6uf.gif It struck a chord with a lot of the meme makers here because so many crappy memes were being posted at the time. The night I made this one, I had gone through five pages of posts and only found one worth upvoting, and that was a repost. I upvoted and commented that it was a repost but didn't flame the poster. Hell, I praised him for at least putting something decent up. It only made it to page two, with a load of comments and upvotes, with only one dissenting voice, crying out like a little baby that it was a repost. It happens. But both times, my meme and his, in the long run, reflected the mood of the users.