Not everything was nifty in the '50s. This model was the kiss of death for Hudson Motors

Not everything was nifty in the '50s.  This model was the kiss of death for Hudson Motors | ,heinous Swiggys-back old ad week, March 15-21 | image tagged in old ad week | made w/ Imgflip meme maker
198 views, 7 upvotes, Made by DerUbersau 18 months ago old ad week
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3 ups, 1 reply
What made it fail so hard?
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3 ups, 1 reply
If I had to give the shortest answer (and simplest explanation) possible, it would be that none of the small, independent car makers could buy their steel cheap enough. Their size did afford them the economies of scale.

Long version here: http://uniquecarsandparts.com/lost_marques_hudson.htm

I was 6yo when the Hudson marque disappeared and the above article should answer most questions.

Hudson Motors was in trouble long before the 1950s
The 49-54 Hudsons were slick, elegant and fast, but not overwhelmingly so.
The last of the Hudsons from 55-57 picked up the nickname "Hash", because they were built on the Nash floorplan with most of its body work. Nobody was very excited about Nash at the time, much less a rebadged (and somewhat uglier) one.
Mechanically, the Hash wasn't a bad or unreliable car. It just didn't offer much of a reason to choose it over its contemporaries.
In contrast, the last of the real Packards (55-56) were loaded with goodies and solid engineering, very competitive. Didn't save Packard either.
The big success car of 1955 was the DeSoto. Not hard to see why
The competition was producing some elegant cars and other dazzlingly beautiful cars, many of which could be had for the same money for a stodgy, clumsy looking Hash. The classy (and cheap) Ford Fairlane, the Chevy BelAir, the Dodge Lancer, etc. Virgil Exner of Chrysler disrupted American car styling, and put everybody else in catch-up mode.
Additionally, once the stink of death is on a car brand, the public stops buying them. Nobody wants to get stuck with an orphan with no repair shops or replacement parts. I wouldn't buy a new anything from Chrysler these days, they have one foot in the grave, AGAIN!
hope i answered your question from a young kids eyewitness point of view.
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1 up, 1 reply
*Their size did NOTafford them the economies of scale.
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2 ups, 1 reply
Excellent reply, and now lots for me to look up. Thanks for laying it out. ( I don't suppose you'd care to explain your user name - "ubersau" is a curious handle. Vielen danke!)
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2 ups, 1 reply
My kingdom for a currywurst! | made w/ Imgflip meme maker
Here's a great site for automotive history: http://ateupwithmotor.com/

as for my handle: https://www.youtube.com/watch?v=jGccn3mWNF0

several years back (when my Deutsch was better), in Taegu, Korea, I had some Austrian drinking buddies. To their amazement, I brought in mp3's of EAV's stuff. They told me they had never met a bigger Erste Allgemeine Verunisichering fan anywhere in the world, much less back home in Oesterreich.
So, one night I showed up, "cheers to the Uebersau" (Schweinefunk)
Schooby-du-sau!
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2 ups, 1 reply
Got it- thanks again. And now, time to look these guys up. (Never thought anyone would go to the trouble of making an anti Kurt Waldheim song - but gotta love them for it.) Thanks again.
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1 up, 1 reply
EAV pushed the limits and beyond. Frauenluder - 2003 - was banned in Germany. not at all politically correct.
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2 ups
Interesting. Well, likely to turn out I may hate their stuff, especially musically, but I figure I should give it a listen. If you have a taste for equally odd - though very different - German music from (roughly) that era, I suppose you've heard Dschinghis Khan?
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[deleted]
1 up, 1 reply
Thanks for the promo. Just getting ready to kick off the event. It figures, the day before the event, and I lose my internet for mist of the day.

My father in law loved the Hudson Terraplane. My mother in law hit him one to restore, but he never got around to it.
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1 up, 1 reply
Shoot, I'd love to have a Terraplane, or a Hornet. The 54 is interesting. But a "Hash"? I'll pass....
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[deleted]
1 up
Yeah. Two cars I wish I still had were my 57 Pontiac Star Chief and my '62 Caddy. Haven't had them in 40 years.
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