It's down to marketing recognition.
Walk through a supermarket and look at the shelves, and you will probably be able to recognize what's on the shelves from a distance, even spotting special brands.
So people who want lemonade also needs to recognize it for what it is, and if it's not lemonade colored they won't recognize it and then won't buy it, so successfull lemonade sellers must sell yellow or pink lemonade for it to be sold frequently.
And that's how the world got advanced!
To test this out, try to shop in a foreign country. You will instantly recognize brands that are sold at your own country, but you will be at loss about the rest. Western worlds usually follow a carefully evolved outlay so you may find what you want by looking for what you recognizes from home, and you will then know the layout of the shop and can buy and pay that much faster...