Whistle, toy soldier, or tattoo... But hey the hedonics, we can not separate the rib from ass when bidding at the cow auction. We only get weight and quantity. Since all products are still in the bundle of we buy as a box of cracker jacks, we can say to hold price current inflation was experienced on the production side. We can get estimate the amount of inflation several ways, but the expected model would be changes in net income stemming from changes in cost of goods; holding everything else constant. I hope the analyst working on it has checked the time series data for long term sales forecast given changes in sales from a change in the cost of goods sold; attempt to capture consumer value.
~thanks