Initially, Nazi political strategy focused on anti-big business, anti-bourgeois, and anti-capitalist rhetoric, although such aspects were later downplayed in order to gain the support of industrial entities, and in the 1930s the party's focus shifted to anti-Semitic and anti-Marxist themes.
Frank McDonough. Hitler and the Rise of the Nazi Party. Pearson/Longman, 2003. p. 64.