Well, take something like this. Here is my meme:
Bad Luck Brian: Goes hunting, gets caught in his own bear trap
It gets 4 likes, 18 views, and a dislike.
About a week later, I see this on the front page:
Bad Luck Brian: Goes bear hunting, steps in a bear trap
It got 67 likes, 250 views, and 5 dislikes.
Now tell me that he didn't steal my meme.