Basically, someone took a photo of Alex putting their groceries (even though clothes aren't groceries) in a bag and posted it. People made memes of it, etc etc and it got really big. I think it's stupid. There are people out there with amazing talent but they can't get big because society is just refusing to like the people with talent, and only pay attention to the people with big boobs/butts or are pretty. If I didn't explain it well, this will help: http://www.smh.com.au/lifestyle/celebrity/who-should-we-blame-for-making-alex-from-target-a-star-20141104-3jk77.html
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