INITIAL RESPONSE: FLAT DENIAL, CONVINCING MEDIA TO BURY THE STORY, OR CLAIMING A FAULTY MEMORY. DAMAGE CONTROL: CLAIMING THE PROBLEM IS MINIMAL OR THAT CRITICISMS ARE HALF-TRUTHS; EVIDENCE MANIPULATION: WITHHOLDING, DESTROYING, OR ALTERING EVIDENCE TO PREVENT DISCOVERY. ATTACKING CRITICS: ATTACKING THE CHARACTER OR MOTIVES OF THOSE UNCOVERING THE TRUTH.