Daily MSMG use is like digging a hole to escape from prison. You're re bored, stressed, tired.. so you start scrolling through the memes, looking for something interesting or entertaining. Users want to get distracted from their feelings. But the more you scroll, the worse you get, until you realize that you're just digging a deeper and deeper hole for yourselves, trapping yourselves even more in your distressed state. You're trying to escape from a prison cell, but you're only making the walls thicker and higher, until you're completely sealed off from the outside world.