Daily MSMG use is like digging a hole to escape from prison.
You're re bored, stressed, tired... so you start scrolling through the memes, looking for something interesting or entertaining. Users want to get distracted from their feelings.
But the more they scroll, the worse they get, until they realize that they're just digging a deeper and deeper hole for themselves, trapping themselves even more in their distressed state. They're trying to escape from a prison cell, but they're only making the walls thicker and higher, until they're completely sealed off from the outside world.