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impossible, fnaf did it so well that no horror game can match it

Exactly. That's my problem.

A few things:
- have a spooky monster but don't reveal it too early, sometimes you may not even need a monster
- good atmosphere and tension is the key
- sound design is important

or go the psychological horror route and just scare the shit out of someone with nothing

Ah. I was thinking of something like that.

Just don't make it a metaphor for mental illness unless it's REALLY good

Probably not gonna do that. It definitely won't be that good if I did.

I like games with weird liminal/desolate spaces but I don't really like jumpscares