MSNBC TO CHANGE NAME TO 'MS NOW' IN COMCAST SPINOFF DEAL; "MY SOURCE NEWS OPINION WORLD," OR MS NOW. "IF THERE WAS EVER A TIME FOR US TO CHANGE OUR NAME, THIS IS IT — BECAUSE WE’RE NOT JUST SEPARATING FROM NBC NEWS IN CORPORATE TERMS, WE’RE COMPETING WITH THEM NOW. SO I THINK THE DISTINCTION IS GOING TO BE GOOD FOR US," MADDOW SAID. "WHAT NBC DOING IN ITS LEGACY TIMESLOTS — THE TODAY SHOW, NIGHTLY, MEET THE PRESS — IS JUST A WORLD AWAY FROM THE 24/7 TOTALLY INDEPENDENT NEWS OPERATION THAT WE’RE ABLE TO STAND UP NOW, THANKS TO THE SPIN-OFF."; A name change will not fix what you are.
