why is the alert called amber

To honour a missing girl who got murdered in 1996 called Amber.

oooh so she Amber Rene Hagerman 9yo murdered 4 days after kidnapped

That's right

DID YOU KNOW? The Amber Alert is based on the true story of Amber L. Ert who, in the early 1900s until her death, had the uncanny ability to know when children were being abducted.

Lmao

It stands for "America's Missing: Broadcast Emergency Response", which is why it's always in all caps

But yeah the other comments are right too, they just found appropriate words for the acronym in Amber Hagerman's name

lol