It appears that Cheez-It is engaging in a lot of very active and varied marketing, and product expansion. Here's a breakdown of what's contributing to the buzz around "Mr. Cheez-It":
Marketing and Partnerships:
Cheez-It has been partnering with athletes and influencers to create engaging content, often involving surprising and rewarding impactful teachers. These events create very positive and shareable content.
They've also been very active in creating branded merchandise, and special event tie in products, creating a lot of brand recognition.
Product Innovation:
Cheez-It is expanding its product line with various new flavors and forms, such as Cheez-It puffs, and other new variations. This constant innovation keeps the brand in the news.
General Brand Activity:
Cheez-It has become very active in social media, and creating online content. This helps to keep the brand relevant, and in the public eye.
In short, "Mr. Cheez-It" is a reflection of the brand's very active and diverse marketing and product strategies.
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