DEM STRATEGIST GIVES STARK WARNING ABOUT PARTY'S FUTURE AFTER ELECTION LOSS: 'OUR BRAND SUCKS'
'WE NO LONGER HAVE ANYTHING REMOTELY CLOSE TO A LONG-TERM WINNING COALITION,' STEVE SCHALE SAYS; "THE TRUTH IS WE GOT HERE BECAUSE OUR BRAND SUCKS. WE TEND TO PUT VOTERS IN DIFFERENT BUCKETS—BLACK, HISPANIC, YOUNG, GAY, ETC.—AND TREAT THESE GROUPS LIKE THEY ARE MORE PROGRESSIVE THAN THEY REALLY ARE, AND SOMEHOW UNIQUE FROM EACH OTHER. AT THE SAME TIME, WE’VE MADE DECISIONS TO STOP TALKING TO LARGE CHUNKS OF THE ELECTORATE," HE WROTE. Joy joy joy didn't work
