Matthew McConaughey, Camila Alves' ‘provocative’ pantless ad for tequila brand is a ‘witty move’: expert McConaughey and Alves have starred in a series of pants-free ads for their Pantalones tequila brand; WE need a FCC that does its job, and keep filth off the airways. THE DAYS OF SELF-IMPORTANT CELEBRITIES ARE QUICKLY COMING TO A CLOSE."