With iOS 12, Apple expanded upon Animoji by implementing customisable Memoji, which can be designed by the user using different facial features and clothing options to create avatars of themselves or others.[4] Subsequent updates have included further customisation options, including the introduction of visual representations of disabilities through devices such as cochlear implants and oxygen tubes which can be added to an avatar.[5]
A standalone Memoji app was implemented on Apple Watch devices with watchOS 7, allowing users to create and adjust their avatars from their wrists. A watch face featuring both Animoji and Memoji characters was also introduced.[6]
Critics have mentioned that while the feature is a "fun exercise", the limitations of Memoji creation mean that not everybody will be able to create an avatar that looks like them.[7]
