IN 2004, TWO MONTHS BEFORE THE ELECTION... DAN RATHER RAN A FAKED STORY ABOUT BUSH'S TEXAS AIR NATIONAL GUARD SERVICE. INSTEAD OF USING THIS LESSON TO IMPROVE THEIR "JOURNALISTIC INTEGRITY" AND CAREFULLY VERIFY STORIES BEFORE AIRING; THE MEDIA DOUBLED DOWN ON CREATING EVEN MORE EVEN FAKER STORIES, IGNORING FACT CHECK CLAIMS, AND COLLUDING TO NOT CORRECT OR CRITICIZE A RIVAL NETWORK.
