The "What the Sigma" meme is a humorous audio clip that features a voice resembling Squidward from SpongeBob SquarePants saying "What the sigma?"⁴. It plays on the concept of the "Sigma male" and the phrase "What the deuce?" The meme originated from a TikTok video posted in early 2024, where a person's Instagram voice message was recorded. The catchphrase became viral and was widely used in various TikTok videos, including an overstimulation video with Squidward and SpongeBob looking at an ice cream cone, where SpongeBob responds with "Bro."⁴
The phrase "What the sigma?" is a Gen Z expression of surprise, similar to "What the heck?". Instead of using the word "heck", the meme uses "Sigma", which refers to an introverted and independent male. This quirky and unexpected use of the term "Sigma" in a context where it doesn't traditionally belong adds to the humor of the meme⁵. It's a playful take on internet culture's fascination with personality types and social hierarchies.
(1) Erm, What the Sigma? | Know Your Meme. https://knowyourmeme.com/memes/erm-what-the-sigma.
(2) What the Sigma Sound Effect - Followchain. https://www.followchain.org/what-the-sigma-sound-effect/.
(3) What the Sigma Squidward Meme | Erm, What the Sigma?. https://knowyourmeme.com/videos/413165-erm-what-the-sigma.
(4) Um, What the Sigma? Squidward voice?. https://www.youtube.com/watch?v=0oF-bD-4fbI.
(5) What the Sigma Squidward Meme | Erm, What the Sigma?. https://knowyourmeme.com/videos/413160-erm-what-the-sigma.