In the age of the internet, addiction has taken on new forms and shapes, transcending traditional vices. One such modern addiction is the obsession with internet memes and social media platforms. This essay delves into the life of a man whose addiction to Imgflip, a popular meme generator website, has spiraled into a compulsive and time-consuming digital escape. Imgflip, a user-friendly platform for creating and sharing memes, offers an escape from the mundane and, for some, an unhealthy refuge from reality. Memes, as humorous or satirical images and text, provide a momentary diversion from life's challenges. They have become an integral part of online culture, offering a quick laugh, an ironic twist, or a humorous commentary on various aspects of life. Our subject, whom we'll call John, is a 32-year-old software engineer with a seemingly ordinary life. However, John has a secret, one that has gradually taken over his daily routine. John is addicted to Imgflip. What started as a casual interest in creating and sharing memes quickly escalated into an unhealthy obsession. John's addiction to Imgflip has infiltrated his daily life. Each morning, he wakes up and reaches for his smartphone, navigating straight to the Imgflip website. Before even brushing his teeth or having breakfast, he spends hours scrolling through the latest memes and generating his own. His morning routine revolves around witty captions, image selection, and meme creation. As a consequence of his Imgflip obsession, John's real-life responsibilities have begun to suffer. Work projects are delayed, bills are left unpaid, and social interactions are neglected. John's once-vibrant social life has dwindled, replaced by solitary meme scrolling sessions. His family and friends have expressed concern, but he is oblivious to their worries, believing that Imgflip is his personal haven. Imgflip's seductive allure has swallowed John's time and productivity. Hours turn into days as he incessantly refreshes the Imgflip homepage in search of the next viral meme. His once-ambitious career goals have taken a backseat, his personal growth stagnated, and his health has deteriorated due to a lack of physical activity. John's addiction to Imgflip serves as a poignant example of how the digital age can offer both solace and entrapment. The allure of internet memes and social media platforms can be irresistibly enticing, but it’s crucial to know whether to stop or to start.