Wether you’re a fan of Taylor Swift or not, it’s hard to deny the cultural and financial juggernaut the pop superstar has become this year. Her album “Midnights,” released in late 2022, was the year’s top-seller at 1.8 million copies, twice that of the second-biggest by Harry Styles. Her latest, “Speak Now (Taylor’s Version),” debuted in July at No. 1, giving Swift her 12th in the top spot, surpassing Barbra Streisand for the most No. 1 albums by a woman artist.
Swift’s 131-date “Eras” world tour, currently packing stadiums across the U.S., is on track to be the highest-grossing concert tour of all time, at $1.4 billion, when it ends next year. Analysts estimate the tour will also have a total economic impact from tour-related spending of $5 billion on host cities. Even the Federal Reserve noted the effect her tour is having on regional economies.
To better understand the Swift phenomenon, the Gazette asked some Harvard and Berklee College of Music faculty to assess her artistry, fan base, the tour’s economic impact, and her place in the industry. Interviews have been edited for clarity and length.
‘Very few people have her songwriting talent’
Stephanie Burt, poet and Donald P. and Katherine B. Loker Professor of English
GAZETTE: How good is Swift as a songwriter?
BURT: She has a terrific ear in terms of how words fit together. She has a sense both of writing songs that convey a feeling that can make you imagine this is the songwriter’s own feelings, like in “We Are Never Ever Getting Back Together,” and a way of telling stories and creating characters. She can write songs that take place at one moment, and she can write songs where the success of verses give you a series of events, like in “Betty” or “Fifteen.”
She has a lot of different gifts as a songwriter, both at the macro level, how the song tells a story or presents an attitude, and at the micro level, how the vowels and consonants fit together, and she’s able to exercise that range, along with quite a lot of melodic gifts, and in a way that does not make her seem highbrow or alienate potential audience members. I would not be surprised to discover that her body of songwriting altogether had a larger number of words than any body of comparable hit songs by a comparable songwriter, except for someone like Bob Dylan.
One of the things that’s really remarkable for me about her is that harmonically, she’s not usually that interesting. It’s pretty normal pop chord progressions and pretty standa
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