BAD LUCK BRIAN; KYLE EDWARD CRAVEN (BORN AUGUST 10, 1989), COMMONLY KNOWN BY HIS INTERNET NICKNAME "BAD LUCK BRIAN", IS AN AMERICAN INTERNET CELEBRITY KNOWN FOR HIS UBIQUITOUS PHOTO POSTED ON REDDIT IN 2012, WHICH QUICKLY BECAME A POPULAR INTERNET MEME. BAD LUCK BRIAN IS AN IMAGE MACRO STYLE OF MEME. HIS CAPTIONS DESCRIBE A VARIETY OF UNLUCKY, EMBARRASSING AND TRAGIC EVENTS.