you should know the laws of the market, if you give the product for cheeper (or free), the competitors can't make money and you can snuff them all out until you get a monopoly, worked for Mcdo so many times before, it may do better than just throwing money at security enforcement that in terms only worsen the problem,
the war on drugs started in 71, the current strategy is not working and if it fails, NY is already full of rats let them use it as a test lab