"As June arrives, the question this year is not which companies will give their logos a rainbow refresh to commemorate LGBT Pride Month, but how much they’ll try to outdo each other in the process. The inevitability of corporate virtue signaling in June has become a joke even in LGBT circles, viewed more as hollow pandering than genuine celebration.
Still, CEOs know they have to pander – or risk earning the ire of progressive authoritarian watchdogs.
I say “authoritarian” because that’s what much of the left has become – and nowhere is their tyranny more visible than in the orthodoxy demanded during Pride Month. Once reserved for the last Sunday in June (the anniversary of the Stonewall Rebellion that started the contemporary gay rights movement), one day is no longer sufficient to appease the LGBT overlords – Pride only counts if it’s observed from June 1 – 30."
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