Jackson: so I'm either a Villain with Good Publicity: Nice villains don't fake politeness to get by in society; they earn a good reputation through fairness and public largesse. Or a Anti-villain: The anti-villain is a villain archetype in which the bad guy has a sympathetic motivation or appealing characteristics. In the same way that an anti-hero is ostensibly a good guy with villainous or immoral tendencies, an anti-villain may have justifiable, noble goals or even a good side.