Admit it, you read this as 2 separate pronunciations

I always pronounced it as "jif", like the peanut butter

That’s technically the correct way to pronounce it, the man who created the file type said so himself

i call it gif, and that is a hill i am willing to die on

Have fun

oh i will

I called it that before I knew that the man himself confirmed it, which I only found out that he confirmed it last year.

:o

meh dont care