Crisis Communication

A CRISIS, YES PATRICK; A CRISIS IS A PROBLEM THAT IS PERCEIVED BY THE PUBLIC AS BEING DAMAGING TO A BRAND’S IMAGE OR REPUTATION. TO AVOID GETTING TO THIS LEVEL, A FEW PRINCIPLES(WAYS) WE CAN FOLLOW THROUGH WITH ARE; BEING PREPARED, BEING HONEST, APOLOGIZING AND TAKING IMMEDIATE ACTION; ACTIONS ALWAYS SPEAK LOUDER THAN, SQUID-WORDS. WE EACH HAVE A ROLE TO PLAY IN ORDER TO EARN THAT BROKEN TRUST BACK AGAIN. THAT IS OUR GOAL, WE CAN ACHIEVE IT BY DOING OUR PART, NEVER KEEP A PROBLEM A SECRET.