Seven months after the events of The YouTube Arc, Mario and SMG4 were attacked by a corrupted Morshu, and taken to the Internet Graveyard where SMG3 gave the place upgrade on social life well in a way. They found him, and he told them about the meme life cycle. He explained the meme appears on Earth when it gets popular on the internet, and gets happy when put to work. And naturally, the meme loses its relevance, dies and gets sent to the Internet Graveyard, where SMG3 looks after them until the meme becomes relevant again. However, a meme must be willing to transcend if they are looked after and happy, otherwise they remain in the realm and become corrupted if they stayed there for too long. SMG3 then sent SMG4 and Mario to deal with Morshu, by telling SMG4 to make him happy. Arriving back at the realm, where Morshu is getting more aggressive, SMG4 managed to make memes out of Morshu, finally making him happy, sending him to the graveyard. After the whole fiasco, SMG4 telephoned SMG3 to notify him, and asked how he took over the realm recently, in which SMG3 simply replied that he learned of the meme life cycle and took control from the meme gods.