What is "It"?

WHAT IF I TOLD YOU; YOU WERE DOING "IT" ALL WRONG:; BUT I DIDN'T TELL YOU WHAT "IT" IS? ONE DOES NOT SIMPLY; NOT SAY WHAT "IT" IS! ALL OF US: THAT'S NOT FAIR! I DARE YOU! I DOUBLE DARE YOU! THEN "IT" CAN MEAN ANYTHING TO ANYONE! IF THE SUSPENSE ISN'T KILLING YOU NOW, "IT" WILL! BUT YOU STILL DON'T KNOW WHAT "IT" IS...