RULE 9: “THE THREAT IS USUALLY MORE TERRIFYING THAN THE THING ITSELF.”
IMAGINATION AND EGO CAN DREAM UP MANY MORE CONSEQUENCES THAN ANY ACTIVIST. (PERCEPTION IS REALITY. LARGE ORGANIZATIONS ALWAYS PREPARE A WORST-CASE SCENARIO, SOMETHING THAT MAY BE FURTHEST FROM THE ACTIVISTS’ MINDS. THE UPSHOT IS THAT THE ORGANIZATION WILL EXPEND ENORMOUS TIME AND ENERGY, CREATING IN ITS OWN COLLECTIVE MIND THE DIREST OF CONCLUSIONS. THE POSSIBILITIES CAN EASILY POISON THE MIND AND RESULT IN DEMORALIZATION.)
