WHAT DOES KELLOGG'S CEREAL HAVE TO DO WITH BIBLE PROPHECY? Around 1900, the inventor of breakfast cereal, John Kellogg, was a Seventh-day Adventist who strongly believed that the Second Coming of Christ was going to happen at any moment, which caused him to decide that the formal education of his children was not necessary. But that's not the balance we need in understanding Bible prophecy. In fact, even in biblical Christianity, the Church seems to be mostly at one end of the spectrum or the other. Some act like we do not need to study Bible prophecy because Jesus is never coming back, and there is no imminency of the Rapture—of course both assertions are flat out wrong. Others want to use the idea that it could happen today as a way to get out of our responsibilities while living, thinking we don't need to get a job, educate our children, or even give birth to children because the kids would be unsaved, and have to go through the horrible Seven Year Tribulation that is talked about in Revelation. The last false teaching is similar to the unbiblical beliefs taught to followers of Jehovah's Witnesses. But that is not a well-balanced approach. This is: Yes, it could happen today. However, I also need to prepare for living each day as if it could still be a while away. It's like railroad tracks: you would be in big trouble if you ended up on only one rail. You need to travel through life on both rails at the same time. Apparently, that is a balance in the study of Bible prophecy that Kellogg didn't have.