WHAT IS THE MEANING OF THE RAINBOW, ACCORDING TO ITS CREATOR? After the flood, God said this to Noah and his sons: “Now behold, I Myself do establish My covenant with you...and all flesh shall never again be cut off by the water of the flood... I set My bow in the cloud, and it shall be for a sign of a covenant between Me and the earth. It shall come about, when I bring a cloud over the earth, that the bow will be seen in the cloud, and I will remember My covenant."