Trump operates on the belief there's a sucker born every minute and why shouldn't he take advantage of others' trust and ignorance if it will elevate and advantage himself.
The Terms of Service in his latest scam - "Truth Social" - which is an oxymoron in itself given he's completely incapable of ever telling the truth about anything, should educate others that his pronouncements are always complete BS and based on serving interests, though I highly doubt his cult followers will ever bother to read them.
No. 23 specifically stipulates you must not "disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site", something not even FB nor YouTube institute nor endorse. Elsewhere, it states it reserves the right to “refuse, restrict access to, limit the availability of, or disable” a user’s access or contributions which Trump vilified other tech companies for using when it came to banning his own accounts.
The TOS also stipulates an uneven power structure granted to Trump and this entity in the case of legal disputes. Any user seeking legal redress in the future against any perceived inequalities against this site are automatically forced into mediation but should Trump or the site ever seek to hold any of its users to account legally, it retains the legal right to sue them in a court of law.'
Unsurprisingly, Trump also claims the exact same legal liability protections - Section 230 of the Communications Decency Act - against content their users post which he has long criticized 'Big Tech' for.