WE HAVE TO UNDERSTAND ADS/CFT IN THE FRAMEWORK OF LOOP QUANTUM GRAVITY; LQG DOESN'T NEED MATTER OR HOLOGRAPHY. PURE GRAVITY IS GOOD ENOUGH. IF YOU THINK YOU CAN IGNORE MATTER AND ADS/CFT, YOU'RE NUTS. DOES IT LOOK LIKE LAMBDA < 0 IN OUR UNIVERSE? THIS IS WHY STRING THEORISTS THINK LQG IS A JOKE