not eating meat is not the hypocretical part, the hypocretical part is using ways to convince others to become vegan when in fact those people are eating a 'false form' of meat itself. If they were a true vegan with the intention of not killing animals, then they would give up food that is close to meat and resembles it. Also, though it is not said much, going vegan actually kills more animals than being a meat eater.