When you find a new game franchise.

You start playing a new game. It's really cool and you like it. There are more games in the series. You finish them and they have the coolest ending. You see credits appearing. A sadder version of the main theme plays. They say they are not planning on making any new games in that series or any sequel. They thank you for all the support and for enjoying the franchise. They add in the end "And, special thanks to the best and most important player, you"