THE PEOPLE WHO CONTROL THE MEANS OF MEDIA OUTLETS, BUSINESSMEN, OPERATE STRICTLY OUT OF CONSIDERATIONS OF BUDGET AND PROFIT, IN ADDITION TO BRINGING ALONG THEIR OWN POLITICAL, PERCEPTUAL, AND SOCIAL BIASES. IT WAS TO ALLAY THEIR INFLUENCE THAT SO MANY THOUSANDS OF MEDIA REFORMERS DEVOTED YEARS OF EFFORT TO DEMOCRATIZING ACCESS TO THE MEDIUM AND IT'S CONTENT. AND YET, AT PRESENT THERE ARE NO EVERYDAY FOLKS RUNNING THE THE MEDIA OUTLETS.. JUST BUSINESSMEN WHO WORK FOR A FEW SELECT GROUP OF ELITES.
