For example, let's say a voter prefers a less popular candidate named RED, but he strongly dislikes a more popular candidate named YELLOW, and has mixed feelings about another more popular candidate named BLUE. The voter strategically votes for his #2 favourite option BLUE, instead of his #1 favourite option RED. He does this because he thinks that voting for RED would divide the vote for BLUE, who is the only candidate popular enough to stop YELLOW from winning. The lest popular candidate is eliminated, and their votes are distributed accordingly