If you haven't heard of the "Yellow Kid" he became the symbol of yellow journalism in the last part of the 19th C and the first decades of the 20thC. "Yellow journalism and the yellow press are American terms for journalism and associated newspapers that present little or no legitimate, well-researched news while instead using eye-catching headlines for increased sales. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism." And that's the rest of the meme!.
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